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Merge 104.8 | 30 April 2026
Amouage posted a record-breaking first quarter, with estimated retail sales of $190 million, up 90% year-on-year. Growth was driven by the successful launch of Essences Chapter II and strong demand for existing fragrances.
All regions and channels saw significant gains, led by the Americas (+135%), Asia-Pacific (+124%), and strong performances in Europe and Saudi Arabia. Online and direct retail sales more than doubled.
Exceptional Extraits became the top category, while the Guidance line and Essences Collection saw rapid growth. The company credited its performance to continued investment in craftsmanship, innovation, and production, alongside rising global brand visibility.
