Vimto is safe to drink, confirms Government.

Merge 104.8  |  07 May 2020

Oman’s Ministry of Regional Municipalities and Water Resources (MRMWR) has issued a statement addressing of rumours circulating about two types of Vimto,  a popular beverage during Ramadan, being available in the market in both its original form and, also, an alleged counterfeit variety.


Photo credit: MRMWR

In a statement issued online on Wednesday, May 6, the MRMWR stated that, after conducting lab tests on samples of the beverage, it has confirmed that the product meets Oman’s approved quality standards.

Claims of a counterfeit Vimto product alleged to contain food additives and colours at high concentration levels that could have a detrimental impact on children when consumed.

The MRMWR has denied this information as false, stating: “Vimto… can be consumed daily without any risk to health.”

The MRMWR further clarified that, in order to help consumers make an informed decision when purchasing, all food and beverage companies are required to issue warning labels on their products when any of the following colours have been added: E-numbers tartrazine (E102), quinoline yellow (E104), sunset yellow (E110), carmoisine (E122), ponceau 4R (E124), and allura red (E129).

The Ministry said that the warning in reference to these colour additives should state on the label that: “It may have a negative impact on the activity and focus of children.”