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Merge 104.8 | 15 December 2025
The Business Year has appointed Carlos Martinez as its new CEO, marking a key milestone as the international media and events group enters a new phase of strategic expansion. Formerly COO, Martinez will lead the company’s growth into new regions while strengthening its research capabilities and expanding its events operations.
Martinez brings a decade of experience at The Business Year, having held senior editorial, managerial, and regional leadership roles across Europe, Africa, and multiple international markets. As COO, he streamlined operations and prepared the organization for its next stage of growth.
Founder Ayşe Hazır described Martinez as a natural choice for CEO, citing his vision, strategic insight, and proven impact on the company. In his first statement as CEO, Martinez highlighted his focus on strengthening core markets, expanding geographically, continuing to produce exclusive content, and further growing the events division.
Martinez holds degrees in journalism, audiovisual media, and advertising and public relations from the European University of Madrid, as well as studies in strategic leadership from Harvard.
