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Merge 104.8 | 27 April 2025
SABCO Media, the largest privately-owned media group in the Sultanate of Oman, has announced the appointment of Omar Othman as Chief Executive Officer, marking a key milestone in the group’s strategic growth and expansion plans.
SABCO Media comprises three leading entities: SABCO Art, SABCO Media, and SABCO Press. Together, they operate across a broad spectrum of the media landscape, including radio broadcasting, digital media, television production, and outdoor advertising. This appointment signals a significant step forward as the group enters a new phase of innovation and growth.
Omar Othman brings over 20 years of leadership experience in media, digital transformation, and strategic partnerships. He has held senior roles at prominent regional media organizations including Al Aan TV, OSN, and MBC Group. Throughout his career, Othman has played a pivotal role in content development, digital expansion, and establishing impactful commercial partnerships across television, digital streaming platforms, and integrated media services.
Commenting on the appointment, Sayyid Khalid bin Hamad Al Busaidi, Chairman of SABCO Media, said:
“We are pleased to welcome Omar Othman to SABCO Media. His diverse expertise across media and advertising industries positions us to embark on a new chapter—one that elevates our products and services to new heights, in line with the rapid evolution of the sector. We are confident this will further enrich the media and advertising landscape in Oman and the wider region.”
Speaking on his new role, Omar Othman said:
“I am excited to join SABCO Media at such a pivotal moment in its journey. With its rich legacy and dynamic team, we are poised to reshape storytelling, brand-building, and audience engagement in the region. I look forward to leveraging my regional experience in partnerships and business growth to support the group’s ambitious expansion strategy.”
Omar’s appointment marks a strategic shift as SABCO Media positions itself to take a leading role in the rapidly evolving media landscape of the Middle East. SABCO Media is part of SABCO Group, established in 1977, with a diversified investment portfolio spanning perfumes, real estate, sports, media, and various industries.
