Oman Golf Trophy Initiative to Bring Italian Investors and Tourists to the Sultanate

Merge 104.8  |  18 September 2022

 The ‘Oman Golf Trophy’ initiative was introduced in a press conference earlier today at Kempinski Hotel Muscat.

This unique initiative is a partnership between the public and private sectors, and it mainly aims to use ‘Golf Diplomacy’ to promote investment and tourism opportunities in Oman.

The newly-launched initiative is a partnership between several ministries, including the Ministry of Culture, Sports and Youth, Ministry of Heritage and Tourism, Ministry of Commerce, Industry and Investment Promotion as well as a number of prominent groups from the private sector, including Oman Air, OHI, The Zubair Corporation, Al Mouj Golf, Kempinski Hotel Muscat, and Daud Group.

The Grand Final of the golf tournament will be held in Muscat, and on the side-lines of the tournament, discussions on the different investment opportunities that are available in Oman will be held with several European investors.

Italy’s Ambassador to Oman told Merge that this initiative will help to make Oman more visible in Italy, and that Italy can be a gateway for Oman to Europe.

Here’s more of what she had to say:

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The Undersecretary of the Ministry of Culture, Sports and Youth also spoke to Merge 104.8 about the initiative, saying that sports is being used as one of the strategies to help boost tourism in the country.

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