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Merge 104.8 | 27 March 2025
AWASR, Oman’s leading broadband internet service provider, participated in the prestigious 16th CXO-UBB Roundtable, held in Barcelona in March alongside global telecom giants including China Telecom, HKT, Du, and others. The event, hosted by Huawei, focused on the future of Ultra-Broadband (UBB) and the pivotal role of Artificial Intelligence (AI) in shaping next-generation networks.
The roundtable brought together over 30 industry leaders to discuss crucial topics surrounding UBB business success and the development of AI-centric target networks. Huawei executives Chen Banghua, Wang Lei, Shao Shixin, and Lu Libo led in-depth discussions, sharing insights and fostering collaboration among participants.
The roundtable emphasized the industry’s shift toward experience-driven services while highlighting the transformative power of AI-centric networks, particularly Huawei’s DeepSeeK, in reducing deployment costs and optimizing operations. AWASR showcased its own AI-driven network advancements, and China Telecom underscored the global push for intelligent computing, demonstrating a unified industry effort to embrace next-generation technologies.
“AWASR’s participation in the 16th CXO-UBB Roundtable underscores our commitment to leading the digital transformation in Oman,” said Eng. Adnan Al Alawi, CEO of AWASR. “The insights shared at this event, particularly regarding AI-centric networks and UBB business success, are invaluable. We are dedicated to implementing these learnings to enhance our network infrastructure, improve operational efficiency, and deliver unparalleled broadband experiences to our customers. Our aim is to ensure that AWASR remains at the forefront of technological innovation, contributing to the growth and prosperity of Oman’s digital economy.”
“In addition, Mr. Eugen Comendant, Chief Commercial Officer of AWASR, added “The insights gained from this roundtable will be instrumental in further enhancing our network capabilities and delivering superior services to our customers in Oman. Our focus on leveraging AI to improve network efficiency and enable rapid service development aligns with our commitment to providing the best possible broadband experience. We are dedicated to implementing the knowledge gained to further improve our customer experience and stay at the forefront of technological advancement.”
AWASR’s participation in the 16th CXO-UBB Roundtable reinforces its position as a forward-thinking telecom provider, dedicated to driving innovation and shaping the future of broadband connectivity in Oman.
