Amouage Inaugurates Its New Flagship Store in Mall of Oman and Launches the Reshaped Library Collection

Merge 104.8  |  25 May 2022

Amouage launched its newest flagship store at Mall of Oman yesterday,  under the patronage of His Highness Sayyid Fatik bin Fahr Al Said, Special Envoy of His Majesty the Sultan, and the presence of Sabco Group Chairman, Sayyid Khalid bin Hamad Al Busaidi.

During the event, the company also launched the reshaped Library Collection, which was mainly inspired by “the omniscient allure of a library and mankind’s insatiable quest for knowledge”.

Sayyid Khalid spoke to Merge FM about the growth of Amouage over the years, saying that it is now being sold in the most premium, luxurious malls in more than 70 countries around the world.

“We are expanding very very fast in places like China, which is a new market for us. In only one year, China has become our fifth most important market. We are expanding rapidly in the United States of America, being of course, the world’s largest economy,” he said.

He added that one of Amouage’s visions is to break through the American market, and he added that since entering the market last year, the company hasten excellent results there.

Finally, Sayyid Khalid said that the luxury perfume brand has witnessed excellent growth so far, adding that he looks forward to seeing further growth and expansion on a global level.